Privacy Policy

Last updated: 2 June 2026

Life Exp Ltd is committed to protecting your personal data and respecting your privacy. This policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Data controller: Life Exp Ltd
Company number: 16884491
Registered office: 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE
Contact: hello@life-exp.org

2. What personal data we collect

We currently collect personal data in the following ways:

• Direct contact: when you email us at hello@life-exp.org, we receive your name, email address, and the content of your message.
• Early interest sign-ups (when active): your email address, used to notify you about product launches.
• Usage data: if we use privacy-first analytics (e.g. Plausible or Fathom), we may collect anonymised data such as page views and referrers. This data cannot be used to identify you.

We do not collect sensitive personal data, and we do not use cookies for advertising or tracking purposes.

3. How we use your data

We use the data we collect for the following purposes:

• To respond to your enquiries and communicate with you
• To notify you about product launches (only where you have signed up)
• To improve our website and services
• To comply with legal obligations

4. Legal basis for processing

We rely on the following legal bases under UK GDPR:

• Legitimate interests — responding to enquiries and improving our website
• Consent — sending marketing or product update emails (where you have opted in)
• Legal obligation — where we are required to process data by law

5. How we store and protect your data

Your data is stored securely. We take appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. We use reputable third-party service providers (such as email and hosting providers) who are contractually required to handle data in compliance with UK GDPR.

We do not sell, rent, or trade your personal data to third parties.

6. How long we keep your data

• Enquiry emails: up to 2 years from the date of last contact
• Marketing sign-up emails: until you unsubscribe or request deletion
• Anonymised analytics data: up to 2 years

7. Your rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your data (“right to be forgotten”)
• Restriction — request that we limit how we use your data
• Portability — request a copy of your data in a machine-readable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — at any time where we rely on consent

To exercise any of these rights, email us at hello@life-exp.org. We will respond within 30 days. We may need to verify your identity before fulfilling your request.

8. Complaints

If you believe we have handled your personal data unlawfully, you have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns before you approach the ICO — please contact us first.

9. Cookies

This site does not use tracking or advertising cookies. We may use strictly necessary cookies required for the site to function (such as session management). No consent is required for strictly necessary cookies under UK law.

If we introduce analytics or other non-essential cookies in the future, we will update this policy and implement appropriate consent mechanisms.

10. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will always reflect the most recent revision. We encourage you to review this page periodically. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.

11. Contact

For any questions or requests relating to this Privacy Policy, please contact:
hello@life-exp.org
Life Exp Ltd, 82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE